The 1st Specialized Exhibition of Medical, Therapeutic and Health Services and Health Tourism in The Center of Fars Province
The largest Specialized Health Event in the South of the Country
In recent years, the field of “health communication” has gained special scientific and global prestige.This field is a link between the two fields of communication and health, and they are: informing and influencing the society regarding health issues based on a written plan. The purpose of these communications is to prevent diseases and improve the health and quality of life of people in the society. In addition, health communication seeks to make health the first priority of people.People need to improve their knowledge about various diseases from categories such as causative factors, methods of prevention, control, disease definition, diagnostic measures and treatment solutions. The level of health literacy in Iranian society is low. Experts in the field of health in the country believe that despite the high amount of information in the field of health, the level of awareness and application of general knowledge in this field is not very satisfactory.The results of a national research show that the level of health literacy in the country is 29%; An alarming statistic that can be an alarm for the state of health of the country.
In this regard and based on the eleventh paragraph of “General Health Policies” announced on 2014/04/07, which emphasized the need to use the capacity of various institutions and organizations in the country to ensure,
maintain and improve the health of the society, Fars International Exhibitions Company With the executive agency of the Development Events Company, it intends to hold the first specialized exhibition of medical, therapeutic, health and health tourism services with the aim of raising the awareness of the society in the field of health and with the slogan “Messenger of health”.
Based on this, the first period of the specialized exhibition of medical, therapeutic, health and health tourism services in the center of Fars province as the country’s health hub, from6 to 9 december of this year at the permanent location of international exhibitions in Fars province and in a space of 4500 meters square with splendor and an effective and practical approach, with the support of Fars Governorate, Fars University of Medical Sciences and Health Services, Fars Provincial Center Medical System Organization, medical associations and other related bodies, institutions and organizations and with the executive agency of Event Makers Company The development of Pars is held.
Among the objectives of the policy making council of this event in the first period of holding, special visit of different strata of people in order to get acquainted with the capabilities of the health sector, including services, products and new technologies that can be provided, centers that provide diagnostic, therapeutic, medical and health services and Also, the special visit of health tourism activists in order to take advantage of this exhibition and raise the level of awareness regarding the methods of cooperation with the community of health suppliers in this event is unique.
Therefore, it is a great opportunity for health sector activists in Fars province and other provinces of the country to present their capabilities and achievements to the relevant target communities in the form of the largest health-oriented gathering in the south of the country.
Among the special programs of the executive secretariat of the exhibition in the first period of its holding are consultation with the guardians of the tourism industry of Fars province and organizing a tour to visit the exhibition, especially for domestic and foreign travelers staying in hotels in Shiraz. Among other preparations made in the planning of this event will be the creation of virtual visit infrastructure for this exhibition on the web platform, which will be implemented for the first time in the country in the field of health. In this way, it will be possible to visit this exhibition and communicate with participants in person from all over the world.
Predictable reception of this event from all over Fars province as well as cities and southern regions of the country including Yasouj and Bushehr in addition to Shiraz metropolis is one of the significant indicators of this exhibition. One of the highlights of this course is the holding of specialized exhibitions of medical, hospital and pharmaceutical industry equipment as well as laboratory and rehabilitation equipment at the same time as the specialized exhibition of medical, therapeutic, health and health tourism services in other halls of the Fars exhibition site. This significantly increases the number and variety of visitors